On the Line Studios
Tell us who you're trying to reach

Hi, we're On the Line Studios. We help great brands connect with real people through responsive brand installations that talk back.

Tell us who you're trying to reach

It is hard to make people care.

Your audience is busy, distracted, and can sense when a brand is asking them to perform.

A yellow wall with large arrows telling someone where to stand for a branded photo.
A bright blue themed lounge box set up as a branded photo backdrop.
A branded wall with mirrors and product graphics arranged for posed photos.

In 2026 this all feels a little on-the-nose.

But there is one subject that always earns people's attention: themselves.

A person taking a selfie in a public CCTV-style monitor view.
A person photographed through a small security camera monitor.
A security monitor split-screen showing people looking into a camera.
A store security monitor image of someone taking a selfie while recording is in progress.

It needs to be authentic though. Subversive even.

See yourself in a CCTV camera? A cool mirror?

These are the antithesis of the scripted photo op.

We bring this energy to your brand.

SELECTED WORKS

LIVE 001

Attract cold foot traffic

Compliment BotLIVE 001 / STREET ART INSTALLATION

CONCEPT 002

Personalized retail

concept output placeholder for a beauty retail recommendation
Concierge CosmeticaCONCEPT 002 / BEAUTY RETAIL

CONCEPT 003

Interactive event activation

concept output placeholder for a replay and feedback scorecard
Swing CoachCONCEPT 003 / SPORTS ACTIVATION

CONCEPT 004

Pop-up experience

concept output placeholder for a generated scent portrait
Scent SynesthesiaCONCEPT 004 / FRAGRANCE POP-UP

Here, content is built in. Look:

We set up on the street

...resulting in 10,000 pieces of content.

CUSTOM-BUILT

What is the most on-brand way to hook your audience IRL?

Let's build that.

We can customise the style of the interaction, the visual aesthetic, and the asset people take home, so the whole experience feels like something only your brand could do.

PROCESS

01WORLD-BUILDING

World-building

The voice, tone, visual language, atmosphere, and internal logic that make the experience feel unmistakably yours.

02INTERACTION DESIGN

Interaction design

How can we involve guests in a way that feels intentional and cohesive?

03CONTENT AND OUTPUT

Content and output

What each participant receives, what the brand can publish, and what can be measured.

NEW PROJECTS

Bring us a brief.

Have a live brief, an early idea, or simply an audience you need to engage? Tell us what you are planning. We will respond with initial thoughts, questions, and the most useful next step.

No formal brief yet? A rough outline is enough.

No formal brief yet? A rough outline is enough.